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Mastering Strategy: Workshops for Business SuccessBy Michael R. Braun, Scott F. Latham
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Fun to read yet full of powerful business information, this guide provides a comprehensive toolkit for crafting winning strategies in today's competitive environment.
• Presents the most effective and useful strategy concepts and frameworks in a condensed, easy-to-grasp and entertaining manner that anyone or any business can benefit from
• Provides many current and classic examples to show the application of the frameworks, making key concepts easy to understand
• Organizes information in a logical order where concepts presented in previous workshops provides the base for additional ideas or strategies, giving readers a synergistic, comprehensive picture of strategic challenges and opportunities
• Shows readers not just how to craft marketing strategy but also how to advocate for their strategic ideas
- Sales Rank: #482868 in Books
- Published on: 2014-01-27
- Original language: English
- Number of items: 1
- Dimensions: 9.21" h x .50" w x 6.14" l, .0 pounds
- Binding: Hardcover
- 164 pages
About the Author
Michael R. Braun, PhD, is associate professor of management and the Poe Family Faculty Fellow at the University of Montana.
Scott F. Latham, PhD, researches organizational decline, environmental turbulence, and innovation and consults with entrepreneurial organizations on business models, growth, and strategic positioning.
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